The business environment is ever-evolving. This article promotes the idea that businesses should navigate this dynamic landscape by concurrently adopting modes of survival, growth, and ambition.
Read MoreIn this case study, discover how I assisted San Diego-based creative agency United DSN in overcoming brand misalignment and industry fatigue, by reshaping their new business approach....
In the contemporary B2B sales arena, conventional sales techniques are diminishing in efficacy. This article delves into the concept of 'Deep Sales' as a compelling alternative....
The business environment is ever-evolving. This article promotes the idea that businesses should navigate this dynamic landscape by concurrently adopting modes of survival, growth, and ambition....
In a business culture dominated by mobile devices, crafting sales content for mobile users goes beyond just technology and optimisation—it hinges on the enduring importance of effective copywriting....
In the current digital landscape, inbound lead generation has emerged as the primary solution. However, does this mean that traditional outbound approaches still hold relevance?...
This case study explores how I assisted the UK's leading Plastics distributor in reshaping its brand, becoming a thought leader, and achieving remarkable sales growth....
In the age of inbound marketing, outbound sales strategies have waned in popularity. Nevertheless, in the high-value B2B sector, direct approaches continue to play a crucial role....
In this case study, I outline my role in introducing a revolutionary global brand management model to the market on behalf of the global design agency Marks SGS, positioning them as a leader....
In this case study, I outline my role in transforming Pubs on Wheels' sales strategy, elevating their brand in the events industry, prior to their successful sale....