Building Sales & Marketing Strategies for Measurable Growth

Then, putting them into action.

I do this by blending strategy, technology, and collaborative processes, all tailored to deliver real results. (It’s the opposite of firing out sales & marketing stuff and hoping some of it sticks).

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Tom Wray
Sales Evolved

Sales, evolved.

Changing business culture, technology and competition, speed of information and the economy, each present their challenges. Are you able to overcome them?

If you’re considering how to develop your sales & marketing approach in the most relevant and sustainable way for today, I will show you how.

Who I am

I’m a sales and marketing professional who helps businesses grow.

With over 20 years of experience in planning, positioning, sales operations, and campaign management, I know how to turn ambitious ideas into actionable sales and marketing initiatives that drive measurable results.

My expertise spans B2B, creative, and tech industries, where I’ve helped transform commercial goals into effective, results-oriented processes.

As a lateral thinker, I align daily tasks with long-term goals, remove obstacles, and empower teams to work efficiently. I focus on getting sales and marketing teams in sync for maximum impact.

Whether you need strategic direction, team development, or qualified sales leads, get in touch today—I’d be happy to help.

Get in Touch

Services

My services are designed for any business looking to increase their reach and revenues.

Whether you need a single service, a custom blend, or a complete sales & marketing function, I have the knowledge and experience to fit to your unique requirements.

My insight service involves conducting deep market research to help agile businesses understand evolving market trends. Through in-depth analysis of customer behaviours and industry dynamics, I will identify key trends that will impact your business today and in the future. This knowledge empowers you to adapt your go-to-market strategy and maintain a competitive edge.

I’m able to work with your senior team to develop a customised, actionable strategic plan. This plan will encompass clear commercial objectives, including financial targets, messaging strategies, and sales and marketing processes. With this custom roadmap, your business will confidently achieve its goals.

Enhancing your sales and marketing operations for success can be overwhelming. With my expertise, I’ll evaluate your current capabilities and recommend tailored tools and processes, including CRM and digital marketing software. I’ll also help create lead generation and conversion processes, providing methods of board-level reporting to track your progress.

An effective, unique value proposition is vital for engaging your audience. However, it must also translate into usable sales material. If your branded content struggles to deliver results, I can help fine-tune your proposition. With my proven process, I assist in creating stronger propositions that align with your core brand values and drive tangible sales outcomes.

Understanding your ideal customer and their motivations is key. Leveraging my extensive sales experience, logical reasoning, and creative problem-solving skills, I can help transform your business offering into highly effective, multi-channel campaigns that resonate with the right people. Get in touch today to take your campaigns to the next level and achieve outstanding results.

Tom Wray Sales & Marketing Consultant

Survival,
growth,
ambition?

Everybody wants to grow.
What matters is why and how.

I work with clear-minded businesses who don’t just want to survive, they want to define the future.

Whether you’re a start-up, scale-up or a business preparing for merger or sale, I’ll reaffirm your key objectives, then ensure they’re met.

Visit my Blog page to explore case studies. 

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